Established in 1971, 430 Kings Road is where Vivienne and Malcolm McLaren first showcased their ideas and designs. Using fashion as a platform to make political statements, and constructing garments using unconventional techniques, the pair were at the forefront of London youth culture and famously created the template for punk style. Their shop was renamed and redecorated regularly to reflect the designs sold inside, ending up as Worlds End in 1980 to showcase the “Pirate” collection, the name it holds to this day.
Today, the Worlds End Collection is a range of iconic Vivienne Westwood unisex pieces (including Bondage Trousers, kilts and slogan tee-shirts) that are made using leftover production fabrics from previous seasons. Created with waste in mind, pieces are produced in limited runs, with quantities based on the amount of left-over fabrics available.