Vivienne Westwood EU

Underscoring the disruptive spirit of both houses the campaign reflects the nature of the collection, photographed by Shoichi Aoki, the founder of Japanese street-style magazine FRUITS. An innovator and icon, Shoichi depicts the collision between fashion and the street; his documentation of the characters he encountered in Tokyo proved a precursor to street style imagery.

For the PALACE VIVIVENNE WESTWOOD campaign, a bold cast that embodies the spirit of both brands was shot in the unique style of the legendary zine. Artists, musicians, skaters, goths and activists converge, flaunting the collection in their own unique style. They include; US rappers and singers Semetary and Matt OX, 90’s model and activist, Sibyl Buck, model couple Ed Teller and Issa Lish, Palace rider Lucien Clarke as well as DJ and singer Josh Café amongst others.

In keeping with the foundations of FRUITS, Shoichi shot the campaign in the streets of London. From the arcades of Soho to Chinatown, a vintage store in Camden and a souvenir store on the edge of Shaftesbury Avenue; a celebration of the undercurrent of the street.

ABOUT PALACE

Established in 2009, Palace Skateboards has grown from underground skate brand to global fashion label with its reputation for heavy-hitting collaborations and authentic, irreverent spirit. Palace has retail stores in LA, New York, London and Tokyo.