News And Projects
Vivienne Westwood X 24Bottles
04/04/2023 — Vivienne Westwood
Vivienne Westwood has collaborated with 24Bottles, to launch the MacAndy Clima Bottle – a reusable stainless steel insulated water bottle, printed in the iconic house MacAndy tartan and expertly engineered by the Italian brand. Underlining the core values of the house, the CarbonNeutral® certified bottle promotes a zero-waste alternative to the disposable plastic bottle, saving 0.08kgs of CO2 EQ from the atmosphere – each time the bottle is used. 24Bottles® is an Italian design brand which aims to reduce the impact of disposable plastic bottles on the planet – and essentially on our lives. Celebrating its tenth anniversary this year, the leading Bolognese brand is renowned worldwide for the recognisable design of its stainless-steel bottles.
The idea originated from a search for the most functional solution to satisfy the need to hydrate in a ‘healthy, elegant and ecological way.’ 24Bottles takes an active approach to achieve carbon neutrality, notably supporting conservation and reforestation projects, providing essential finance to rural communities and renewable energy programs, in different areas of the world. The new bottle design features our vibrant MacAndy Tartan – a new neon iteration for Spring- Summer. The bottle is finished with an iconic graffiti orb on a duck egg blue base. Made from a revolutionary, food-grade stainless steel, the Clima Bottle is able to keep hot liquid for up to 12 hours, and cold for 24. You can also pair your reusable bottle with a bondage-inspired bottle holder, which can be worn as a cross-body or over the shoulder. Crafted in a neon pink embossed mock-croc, featuring silver clasps, buckles and orb motif – it is ideal for carrying water to yoga, when cycling to work or walking through the park.
To mark the launch of this collaboration, we have created a pop-up display, which will be showcased in our flagship stores in London, Paris, Milan, New York and LA. Made from recycled cardboard, the display uses our signature Tartan pattern, extruded into the raw material, allowing the product to take centre stage.