
News And Projects
The Yasmine Bag - From 1993 to Present Day
05/04/2025 — Vivienne Westwood
"To know about history is important. It's inspiring. Vivienne always took inspiration from history, but then she made it completely modern."
— Yasmine Eslami, designer and friend of the house.
To celebrate the launch of our ‘Mini Yasmine Chain’ bag, we hosted a travelling exhibition – alongside a series of dedicated private viewings across our flagship boutiques – revealing the story behind the iconic Yasmine bag. Exhibiting in London, Paris, Los Angeles, New York and Milan, 'Vivienne Westwood: The Yasmine Bag – from 1993 to Present Day’ displayed a selection of archive pieces, recalling its evolution throughout the house's history.
The Yasmine bag was originally named after French designer Yasmine Eslami, who worked for the house during the late 1980’s, as part of the studio design team. Yasmine herself attended our Paris event, hosted by our Heritage Manager, Dolce Cioffo. ‘I was very close to Vivienne,’ Yasmine explained. “I am still very close to Andreas, who is my best friend. I learned a lot from them.” The silhouette of the Yasmine bag was inspired by the teardrop shape of a traditional knitting bag Yasmine would carry, to hold her absolute essentials: cigarettes, a lighter and lipstick. “I used to always have this bag with me, sometimes even two or three versions. It was a bit of a thing in the studio – everybody was like ‘Yasmine and her bags.’” One of the earliest Vivienne Westwood iterations of the Yasmine bag was in pink gingham, complete with a gold frame – a design Yasmine described as “Sweet and practical.”

The style has been reinterpreted throughout the seasons, reflecting the mood and inspiration behind each collection. Among the designs showcased at the installation was the Embroidered Yasmine from the Spring-Summer 2012 ‘War and Peace’ collection, inspired by Gaia, the Greek goddess of Earth and life. The bag featured intricate needlework techniques, drawing from flora and fauna—an expression of Vivienne’s deep connection to nature. Her sensibility for the wild landscapes of Scotland was a recurring influence in her work. This was also evident in the Open 24hrs Yasmine bag from the Autumn-Winter 2018/19 collection, where revisited tartan, a symbol of freedom, united Scottish heritage with contemporary times. The bag was finished with an archive ‘Open 24hrs’ print, inspired by an LED shop sign from a restaurant Vivienne and Andreas frequently visited. Vivienne’s admiration for the great masters of art history was also reflected in the Europa bag, which was printed with Jean-Baptiste Oudry’s ‘Fisherman and the Little Fish’ from 1739. The artwork illustrates the story of Europa, the Greek goddess who was abducted by Jupiter, in the guise of a bull. This piece resonated with Vivienne and Andreas politically, who used the painting as a call for help at the time of Brexit, as the UK was leaving Europe.
For the installation itself, we collaborated with artist Rebekah Lidwell, who designed decorative plinths, featuring bespoke illustrations, echoing the designs of each Yasmine bag. ‘The collections provided a rich visual tapestry of ideas, colours and forms from which to draw inspiration for the illustrations,’ explains Rebekah. ‘It was with great pleasure to pull and combine elements from the looks, sets and shoots; sometimes as close in as embroidery detailing.’ The motifs featured hand-drawn elements, echoing the graffiti style used in archive collections, notably ‘I Am Expensiv’ from Spring-Summer 2007. Rebekah further reflects, ‘The Yasmine from the Autumn-Winter 2008/09 Chaos Point collection was a particular highlight to draw from, with its joyful children's illustrations and punchy colour palette.'