Today, our Ready-to-Wear collections are made from 90% lower impact fabrics, meaning materials that offer a better solution to the fashion industry’s social and environmental issues when compared to their conventional alternatives.
We trial material innovations with our suppliers every season, and we are working to deliver the highest standard of sustainability across every product we make, in every category.
We are committed to increasing the amount of recycled cotton fabric in our collections due to concerns around water use and soil contamination through pesticides from growing new cotton fibre. While we do still use some virgin cotton, we are committed to using certified organic cotton as organic farming systems are more financially resilient for farmers and more regenerative for soil health. In our current collection, over 90% of the cotton used is certified organic, and a further 3% is recycled cotton.
Our focus on recycled cotton pertains particularly to our denim ranges, where the majority of our denim fabrics consist of recycled cotton. For our recycled denim range, most of the cotton yarn used comes from the production waste of the supplier. After the indigo dyeing process, there is always unavoidable waste. This waste is regenerated and transformed into new yarn. The production of this regenerated fabric saves 70% of water consumption, 85% of chemical consumption, and 60% of CO2 emissions compared with a conventional cotton denim fabric.
For next season, we will introduce poplin made of cotton sourced through regenerative agriculture. Regenerative agriculture refers to land management practices for farming and grazing systems by rebuilding and restoring soil’s organic matter and biodiversity, supporting the power of photosynthesis in plants to close the carbon cycle and improve soil health, crop resilience and nutrient density. We want to increase and expand the use of regenerative practices across our lines.
Currently, all non-blended, and the majority of blended viscose we use in our clothing is Forest Stewardship Council (FSC) certified. This means it is fully traceable back to forests that are responsibly managed, balancing the needs of forest communities, local workers, the environment and wildlife while conserving forests for future generations. We work with the environmental organization Canopy and fully support their goal of transforming our industry’s unsustainable raw material supply chains.
We are working toward 100% FSC certified viscose across all blended and non-blended fibres.
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Hemp also requires little-to-no use of fertilisers, herbicides or pesticides, controls topsoil erosion and does not need irrigation. Hemp production can regenerate vital nutrients in the soil and acts as a carbon sink – meaning it absorbs more carbon from the atmosphere during its growth than is emitted by the equipment used to harvest, process and transport it. Our design and fabric development teams are continuously seeking opportunities to include more linen and hemp in our collections.
Today, thanks to our Portuguese rubber supplier, Bolflex, over 55% of our footwear collection offer contains recycled rubber. We aim to increase the recycled content for future collections.
In addition, our approved standards for farming and processing wool used in our products are Responsible Wool Standard (RWS), ZQ™, NATIVA™, Global Organic Textile Standard (GOTS) and OKEO-TEX® 100 certification.
In this collection, we introduced wool from a farm with regenerative agriculture practices in place, certified by NATIVA™. The NATIVA™ Protocol certifies every step of the supply chain, from farm to brand, ensuring high levels of animal welfare, farm land-management and the socio-economic welfare of farmers and their communities. The majority of this wool comes from farms that take a regenerative approach, focusing on enhancing local ecosystems and strengthening the health, vitality and fertility of farm soil. We want to increase and expand the use of regenerative practices across our lines. https://www.nativapreciousfiber.com/blockchain/NATIVA_QR_VivienneWestwood
We do not use any leather in our clothing collections, but we do use it for our shoes, bags and small leather goods for its quality and durability.
We require all leather in our products to come from farms with high animal welfare standards. However due to concerns about animal welfare, deforestation and hazardous chemicals used in leather processing, we are reducing the use of new virgin leather in our accessories.
Currently, over 45% of our accessories and small leather goods are made from alternatives to animal leather, making the product entirely or partially vegan. These alternatives include recycled polyester, PU leather or, for our footwear ranges, innovations such as bamboo and apple fibres.
We continue to explore alternative materials – such as cactus leather, apple leather, cotton canvas, wool and recycled synthetics – in an effort to reduce the amount of leather we use overall.
For future collections, where possible, silk used in our Ready-to-Wear collections will be GOTS certified.
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Our goal is to substantially increase recycled synthetics, finding alternatives to virgin materials used in our vegan ranges.
In our jewellery, we have switched from plastic and resin-based pearls to glass pearls in more than 70% of styles and will continue to work towards replacing all virgin plastic in future collections.
Our preferred certification for recycled synthetic fibre across all product categories is the Global Recycle Standard (GRS). While using recycled synthetic materials is good for tackling textile waste, microfibre shedding occurs from washing them so we aim to only use recycled synthetics for garments and accessories that do not require frequent washing and care. We are following research and innovation closely in hope and anticipation of an industry-wide set of protocols for addressing microfibre pollution.
We are currently testing the feasibility of switching to recycled alternatives for the other metals used in the collection.