BUY LESS, CHOOSE WELL, MAKE IT LAST
We use our collections, collaborations and catwalk shows as a platform to promote awareness and campaign for a better world. We use our voice to fight climate change, and to mobilise people around its impact on Mother Earth, Gaia, who sustains us all.
We know there is a contradiction between our activism and the industry we are part of. Fashion creates products which are too often disposable, and which – through their creation, distribution and eventual disposal – can have a disproportionately negative impact on our planet, its wildlife and people.
We know this and we know we must do better. We have been adapting the way we make our clothes and accessories over the last few years to reflect the growing urgency to change how the industry operates but, in this time of climate crisis, we must go further.
We continually challenge ourselves to make all our products with greater care for people and the environment, lowering our impact as much as possible. We push for a fashion industry that we can be proud to be part of. We are committed to strong, holistic action in the interests of farmers, artisans, supply chain workers, brand employees, our customers, our communities and all life on earth.
We are proud of the changes we have made so far. We understand there is so much more to do.
We look beyond the aesthetic qualities of the materials we use. We consider their social and environmental impacts at every stage of their lifecycle, and we are deepening our knowledge of where they come from. All of our suppliers are required to complete our sustainability standards and traceability tool. Today, 90% of fabrics used in our Ready-to-Wear collections are made from lower impact alternatives, meaning materials that offer a better solution to the fashion industry’s social and environmental issues when compared to their conventional alternatives. We work closely with our suppliers to make the best choices we can for every product decision, in every category.
Fashion makes a significant contribution to the growing climate crisis. The exact tonnage of carbon emissions the industry emits remains contested, though it is estimated at somewhere between 2 - 8% of total global emissions. The industry needs to rapidly reduce emissions. We are committed to formalising the way we manage and reduce our Scope 1, 2 and 3 emissions, and we only look to offset (paying for a reduction in carbon elsewhere to compensate for your own impact) where emissions arising from our operations are unavoidable.
Working towards a way of creating fashion that is better for people and the environment is not only about looking forward to technological advancements and new ideas. It is also about looking back to a traditional, smaller scale means of garment manufacture that has always had a much lower impact than the hyper-globalised, mass production and consumption model of today. At Vivienne Westwood, we have long championed craftsmanship and heritage. Traditional British textiles and Savile Row tailoring traditions have informed and influenced our collections since the 1980s. We have always partnered with local industries and artisans in the UK, as well as Europe, India and Africa.
All our retail packaging is plastic free and made from award-winning Remake paper. This FSC certified paper is uncoated, and composed of 40% recycled pulp, 30% virgin FSC certified pulp and 25% leather by-product (the remaining 5% is materials which bind the product together) and made in a factory which uses 100% green energy.
We have always used our collections and catwalk shows as a platform to campaign for a better world. Vivienne herself continues to speak out tirelessly about the effects of climate change and over-consumption, while mobilising international attention around ecological crusading. She is passionate about art, culture and education and advocates engaging with the world through their pursuit.