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Spring/Summer 2017 Campaign
This season the Andreas Kronthaler for Vivienne Westwood Spring - Summer 17 collection & campaign is inspired by the Mediterranean.
“I spend a lot of my time in Italy as this is where most of the collections are made - we have a studio and a team there and after all these years we have fallen in love with Italy and the Mediterranean. I love the sea and being close to it - I thought ‘I want to make the summer collection about the Mediterranean’, an homage to the people and the place. We are calling it ‘Europa’. I love everything around this big sea. There is a similarity if you are in Italy or Greece, Spain or France- suddenly you are in front of this fantastic blue and time changes and your attitude to life changes and the way you look changes. It makes people look so lovely and healthy. It’s this Mediterranean way of life I adore and am inspired by. I love the light. I love women wearing hardly anything- going to the market in their bikinis, lunch with friends- a bowl of spaghetti. Things are simple. But at the same time it makes you think - thousands and thousands of migrants moving across it every day- using the sea as a passage. Is it a coincidence that I’m thinking of Europe? I am not a particularly political person but I want the collection to be part of where I am, where we are.”
- Andreas Kronthaler