The History of
the Project

Vivienne Westwood has been working with the Ethical Fashion Initiative (EFI) since 2010, and Artisan Fashion since 2015. EFI currently supports the work of thousands of micro-producers from marginalized African communities, empowering these informal manufacturers and craftspeople to enter the international value chain and providing them with a reliable income. This promoted the growth of sustainable business in a place of aid dependency and created stability among these impoverished communities starting from the ‘ground upwards’.

This is not charity.

“What a wonderful experience it’s been. I really want to thank the international Trade Centre and the team in Africa. It’s been, and still is, such a gratifying experience to know the opportunities we are able to give people. And the bags we make in Africa are still my favourite!” -Vivienne Westwood