Vivienne Westwood Spring/Summer 19 Campaign



My playing cards are a strategy to save the world, they’re also a map for my fashion designs.

Part of my philosophy is - if we had culture instead of consumption we would not be in this environmental mess because we would have a different ethos;
and so, my reference for this collection comes from the fact that I’m a Taoist and a terrific fan of Chinse art.

We started with the five Taoist elements: Fire, Earth, Metal, Water, and Wood.

The Chinese peonyprint, and the Chinese dragon - represent the lifeforce of the cosmos.

I made my playing cards into giant prayer flags to give a sandwich board effect for t-shirts and little kilts/ loin cloths and hand-painted them.
And I always try to create a camouflage print for our collections because we are fighting right now to save the world, and punks love a fight.

We love knitwear, we love graphics and we love DIY - Do it yourself! We chose our cast by the way they put their own looks together –
for example Jenkin Van Zyl came to the shoot styled as a matador and we kept it.

My best advice is ‘Buy Less, Dress Up’